Or maybe, try to follow me here, it’s so dang expensive just to live nowadays that people are choosing not to have a child they can’t afford to raise. When housing costs are our of control, you have a mountain of student debt (despite having paid off more than you borrowed), healthcare costs are through the roof, and wages are not keeping up, it is an entirely reasonable and responsible decision to not have kids because you can’t afford them.
We’re just going to skate over the idea that there even was a service being run by someone other than the only two people in the world?