No, it’s that no one goes to see movies with new ideas and they don’t make money. Then they go back to what they KNOW that people will come to see. Sequels and series put butts in seats. It has ALWAYS been this way.
(“Watch this Space” tells how a scientific experiment conducted on the Moon – creating a giant sodium cloud that is made luminescent by the Sun’s rays and visible from Earth – is sabotaged by “the greatest advertising coup” in history (strongly implied to be by Coca-Cola). – Arthur C. Clarke, Wikipedia
Yeah. Ain’t that grand?