True story. A man named Gimbel opened a shop in Boothbay Harbor, Maine and put his name on it in the seventies. The Gimbel’s department store in New York, which had been bought by a conglomerate based in London, sued him trying to have their name removed from his store. The negative image of the behemoth going after the little guy caused the lawyers to reach a settlement. He could keep his own name on his own store as long as he made it clear that he wasn’t part of the big Gimbel’s. A sign over his door stated that the store was not associated with Gimbel’s of New York. Some years later, after the big store had declared bankruptcy and closed, Mr. Gimbel’s son purchased the trademark. Anyone who wants to use the name has to pay him a fee. The sign over the door was changed to read: NOW associated with Gimbel’s of New York!
I did work study in the admissions office during college. One day another student answered the phone with the classic greeting: “Big University. Can I help it?”
I was in a major department store some years ago where the clerk at the register had to recite a long scripted greeting to every customer. I smiled and said that I knew she was required to say it, but it sounded artificial and whoever came up with had made a mistake. The next time I was there, the greeting was gone.
Adds at least ten years to your therapy sessions.