Robb Armstrong 's Profile
Robb Armstrong Creator
Creator of JumpStart
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In the early ‘90’s Gatorade ran commercials with Michael Jordan and lots of montages of kids playing basketball,emulating him. The catchy tune being played contained the refrain, “ Like Mike…I wanna be like Mike…”It was infectious and irresistible- and effective. Gatorade’s investment in MJ paid huge dividends. Some of the kids reciting that jingle are now professional basketball stars in The NBA.