FoxTrot by Bill Amend for September 30, 1998
Transcript:
Andy: I suspect another thing that's really helped "Dilbert" succeed connercially is its three panel format. Roger: How is that the advantage? Andy: So many of the other strips I see are four panels. That means Scott Adams gets an instant 33-percent productivity jump on his competitors. This is probably how he has the time for all those lucrative side projects. I'll bet any four-panel cartoonists realizing this must be beating their heads on their desks right about now. Not literally of course.
Actually, 4 panels give room for more conversation before the punchline, thus making it easier to come up with jokes. Or is that just me?