Ted Rall for August 12, 1999
Transcript:
Los Angeles 1999 Woman: All right, gang. "Blair Witch Project" became a huge hit by using underground culture to build up a buzz. How can we do the same? Man 1: We could copy their web site strategy- smartly placed hype without overselling! Woman: Excellent timing! We were just about to do that! Also, what about fake urban promo graffiti! Man 2: Of course, copycat marketing won't work unless the movie is really cool. Man 1: I'm thinking that any film starring Brad Pitt and Fiona Apple will automatically be cool. Woman: Waht about covert Spam? People love surpruse e-mail!