Doonesbury by Garry Trudeau for July 15, 2009
July 14, 2009
July 16, 2009
Transcript:
Zonker: Wow... more shrinkage complaints - people are steamed! Mike: Oh, no... look, folks, newspaper editors don't like cutting the size of comics any more than you do! Zonker: Are you saying editors have no choice, Mike? Mike: Right - they are not the bad guys, it's the economy! Zonker: Got it! I'll set these folks straight! Mike: Which we inherited! Reduce 25%. Still too big - reduce to 1 col. width.
If they don’t shrink the comics, they can’t fit in as many ads – and that’s all that matters to the newspapers anymore.