Pearls Before Swine by Stephan Pastis for July 17, 2013
Transcript:
Goat: What are you writing, Rat? Rat: A sequel to the Headless Horseman story... the guy will do anything to find a new head, so he exploits all his personal relationships with others to get one. Goat: So he uses people to get a head? Rat: Your humor's both sleepy and hollow.
Plain and simple. And a commercial tie-in for an upcoming new TV show. Payola: that explains it!